Media Release 23 February 2016
On Tuesday 23rd February, 10 incredible new Loading Docs projects will launch their crowdfunding campaigns. It is a nerve wracking time for all ten teams as they embark on their mission to raise $2000 in one month in order to unlock access to match funding and begin their Loading Docs journey. They will then create 10 unique 3-minute documentaries that delight, engage and change the way that New Zealanders see exceptional real life local stories.
These 10 new films come hot on the heels of an impressive milestone for the Loading Docs brand, whose previous documentary shorts have cumulatively hit a million views across a variety of platforms; Online, OnDemand and on the big screen.
The 2016 Loading Docs shorts will create the opportunity to experience change in many different ways. Some films share personal stories of dramatic change, others address major social, political and environmental changes, and all have the potential to change the way viewers think and feel.
For the third year running the Loading Docs initiative will fund, create and distribute ten local 3- minute documentaries online, with support from NZ On Air and The New Zealand Film Commission. The documentary makers each need to raise $2000 via crowd funding. Once that target is met the Loading Docs fund contributes $4000 worth of production funds plus a post- production package at Toybox and Sale Street Studios. Each Loading Docs project also receives ongoing mentoring and support throughout production.
The documentaries are then created and released in July. “With online marketing and distribution ruling modern media, crowdfunding is an integral starting point for the Loading Docs teams, providing an opportunity for the filmmakers to find an audience for their work early in the creative process. This way the core audience is invested in the subject matter, the process and ultimately the stories and filmmakers themselves” says Executive Producer Julia Parnell.
Loading Docs has once again partnered with arts funding website Boosted and the ten campaigns will run for one month, ending on the 24th March. Auckland Boosted Ambassador, Dominic Hoey has this to say about working with Loading Docs this year “At Boosted we’re all really excited to get behind Loading Docs for another year, and help some of the country’s most promising film makers bring their ideas to life.”
The initiative’s executive producers Anna Jackson and Julia Parnell are thrilled with the high calibre of this year’s shorts and hope the public will also be inspired to get behind the incredible talent and the compelling local stories and give them the Boost they need to get their documentaries made.