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Exciting things are happening for LOADING DOCS!

As we hit the halfway point of our third year in operation, we thought it was time to share some of our recent successes with you!

Loading Docs won the prestigious NZ On Air Best NZ Online Documentary or Web Series at the Doc Edge Awards 2016. The Doc Edge Gala Awards Night 2016 was held at The Roxy Cinema on the 12 May. Each year Doc Edge celebrates excellence and achievement by presenting local and international awards in various categories.

Loading Doc’s Producer Julia Parnell who attended the event said, “We are thrilled to receive this award on behalf of all the film-makers involved in making Loading Docs a success. To get this recognition in our third year of rolling out the Loading Docs program is proof of the outstanding talent in New Zealand, and the desire from audiences to see quality content.”


Julia Parnell and NZ on Air’s Brenda Leeuwenberg at the Doc Edge Awards ceremony.

Thanks Doc Edge!


This momentous milestone has been achieved cumulatively for the 19 short documentaries created to date, with statistics taken from our primary platforms; TVNZ OnDemand, Vimeo, The NZ Herald and CNN’s Great Big Story. It is a testament to the interest in New Zealand stories both here and around the world!


Last year, Kusuda the short film that follows Japanese winemaker Hiro Kusuda held the record of achieving the highest percentage over their target on crowdfunding platform Boosted.

We have out beaten ourselves, setting another major record with our 2016 film Mister Sunshine (formerly The Impeccable Larry Woods). The filmmakers raised $8,957 achieving 447% of their target amount, the largest ever percentage for the crowdfunding site. Mister Sunshine knocked down Kusuda who achieved this record with 357%. Congratulations to the Mister Sunshine team!


The 10 upcoming shorts for LOADING DOCS: CHANGE are heading into post-production now. Check out the behind the scenes photos and see what they are up to all on our Facebook page. Here are a few visual updates from the various shoots…

Director Louise Leitch on set for Same But Different. 

On set  of Aka’Ōu. 

Mister Sunshine.


Watch this space for 10 more inspiring short documentaries later this year.

A Standing Ovation!

Crowdfunding has drawn to a close with all ten 2016 Loading Docs films surpassing their targets. A huge thank you to all who supported and shared the campaigns, every donation means so much and is a tribute to each documentary team and the strength of their unique stories.

The gold star award goes to the gentlemen from Run Charlie films
who outstripped their original Boosted goal by reaching over 400% with their documentary short Mister Sunshine.

Thanks also to Boosted for their incredible support.

The teams have already worked so hard to get to this point but the hard work has only just begun, the next phase is Production!

Keep following us on our Facebook page to stay up to date on their progress. You might even get some behind the scenes previews!

Thank you again – Shine on Documentary Stars!


High fives and victory laps awarded to 5 of the Loading Docs teams who have achieved their Boosted targets in crowdfunding before surpassing the 2 week mark. Well done to Blood Sugar, The Impeccable Larry Woods, Same But Different, Imagine the World is Ending and How Mr and Mrs Gock Saved the Kumara.

There are still five short docos yet to achieve their goal $2000 – you can see their progress and perhaps flick a few dollars their way here.

blood sugar

Here is Dahlia from Blood Sugar and her Loading Docs logo redesign! Thanks Dahlia. Great work.





Media Release 23 February 2016

On Tuesday 23rd February, 10 incredible new Loading Docs projects will launch their crowdfunding campaigns. It is a nerve wracking time for all ten teams as they embark on their mission to raise $2000 in one month in order to unlock access to match funding and begin their Loading Docs journey. They will then create 10 unique 3-minute documentaries that delight, engage and change the way that New Zealanders see exceptional real life local stories.

These 10 new films come hot on the heels of an impressive milestone for the Loading Docs brand, whose previous documentary shorts have cumulatively hit a million views across a variety of platforms; Online, OnDemand and on the big screen.

The 2016 Loading Docs shorts will create the opportunity to experience change in many different ways. Some films share personal stories of dramatic change, others address major social, political and environmental changes, and all have the potential to change the way viewers think and feel.

For the third year running the Loading Docs initiative will fund, create and distribute ten local 3- minute documentaries online, with support from NZ On Air and The New Zealand Film Commission. The documentary makers each need to raise $2000 via crowd funding. Once that target is met the Loading Docs fund contributes $4000 worth of production funds plus a post- production package at Toybox and Sale Street Studios. Each Loading Docs project also receives ongoing mentoring and support throughout production.

The documentaries are then created and released in July. “With online marketing and distribution ruling modern media, crowdfunding is an integral starting point for the Loading Docs teams, providing an opportunity for the filmmakers to find an audience for their work early in the creative process. This way the core audience is invested in the subject matter, the process and ultimately the stories and filmmakers themselves” says Executive Producer Julia Parnell.

Loading Docs has once again partnered with arts funding website Boosted and the ten campaigns will run for one month, ending on the 24th March. Auckland Boosted Ambassador, Dominic Hoey has this to say about working with Loading Docs this year “At Boosted we’re all really excited to get behind Loading Docs for another year, and help some of the country’s most promising film makers bring their ideas to life.”

The initiative’s executive producers Anna Jackson and Julia Parnell are thrilled with the high calibre of this year’s shorts and hope the public will also be inspired to get behind the incredible talent and the compelling local stories and give them the Boost they need to get their documentaries made.

shorts HERE. 

2016 Filmmaker Workshop – Time for Change

Loading Docs has had a terrific start to the year with all the filmmaking teams converging at Studio One – Toi Tū in Ponsonby for a weekend of story development, crowdfunding prep and marketing insights. The workshop also offered a chance for the teams to connect with each other and get inspired about the Loading Docs family as a whole. We love this opportunity to get to know everyone more.

The teams started off the weekend with a brief pitch of their projects to rest of the group, the diversity, passion and talent in the group was thrilling! Loading Docs Change promises to be full of dynamism and heart. Check out the 2016 Loading Docs here.

Screen Shot 2016-02-15 at 11.04.40 am

Once again our special guest Kathryn Burnett worked her magic with the teams uncovering essential points in their stories, there is no doubt that her insights both clarify and expand the team’s visions of their documentaries. Kathryn Burnett  is an award-winning screenwriter and creative training consultant extraordinaire. Check out Kathryn’s work on her website.

Screen Shot 2016-02-15 at 11.05.39 am

Our second special guest was our publicist Julie Warmington who took the teams on a whirlwind journey through marketing and publicity. With over 20 years working in the entertainment industry, Julie has worked in a variety of fields including; marketing, publicity, digital marketing, social media strategy, with credits to her name with Sony BMG, MySpace, Rhythm & Vines, TVNZ, Sci Fi Channel, Channel 4, Warner Music, Virgin Music and Vertigo Films to name just a few. Julie worked on the launch of the first series of both Heroes and Skins in the United Kingdom.

Here she is  mid-session with the Director of Street Smart Leigh Minarapa.

Screen Shot 2016-02-15 at 11.05.12 am

Our Executive Producers, Julia Parnell and Anna Jackson gave the teams a primer on Loading Docs  production processes and crowdfunding strategies, laying the foundations for an epic celebration of short docs, NZ stories and filmmaking talent.

Screen Shot 2016-02-15 at 11.04.52 am

After much work and productivity we finished up with a chance to relax in the sun.

Loading Docs workshop group photo 2

Next stop Crowdfunding!

Stayed tuned to see the progress of each team and follow us on facebook to keep up to date with the latest developments for Loading Docs: Change.

We Announce the filmmakers for 2016!



Loading Docs: the documentary initiative that produces short films and big talent.

Loading Docs, the online documentary initiative, is back for a third year to launch another ten cutting-edge, 3-minute shorts that tell true stories of transformation, growth, adversity and hope. The theme for this year’s selection is ‘change’.

From more submissions than ever before, a panel of industry experts have selected 10 incredible new projects. This year’s Loading Docs shorts will provide viewers with the opportunity to: meet the millionaire who became a shoeshine man, face ‘the end of the world’ with two teen poets, enter into medieval combat, discover how friendship changes when your best mate becomes a woman and much more. Some films share personal stories of dramatic change, others address major social, political and environmental changes, and all have the potential to change the way viewers think and feel.

After a fantastic year in 2015 the previous Loading Docs shorts are still spreading far and wide. The collections from 2014 and 2015 have been viewed over 1,000,000 times across all platforms – some international outlets include CNN Great Big Story, The Atlantic, The Guardian, National Geographic, The Daily Mail and The Japan Times. These little stories are packing a big punch with a long tail.

As in previous years, the 2016 Loading Docs shorts are supported by NZ On Air and the New Zealand Film Commission. They will be launched online on the Loading Docs website and on TVNZ OnDemand. Stay tuned for more information about the upcoming crowd funding campaigns and for launch details.

See previous year’s short documentaries here.

The 2016 LOADING DOCS: CHANGE shorts

Blood Sugar
Dir: Joe Hitchcock
Prod: Morgan Leigh Stewart
Location: Auckland
Four-year-old Dahlia leads us in her bittersweet world of blood, needles and sugar.

Dir/Prod: Ryan Heron, Andy Deere
Location: Taranaki
Knight-in-waiting Martainn must battle his inner demons if he hopes to achieve his dream of becoming a champion in his beloved sport of full contact medieval combat.

Imagine the World is Ending
Dir/Prod: Doug Dillaman, Brendan Withy
Location: Auckland
Can two schoolboys change the world with a poem?

Same but Different
Dir: Louise Leitch
Prod: Sue Ruffell
Location: Christchurch
Best mates, Byron and Neil, must re-calibrate their friendship when Bryon transitions from a man to a woman.

Street Smart
Dir: Leigh Minarapa
Prod: Nathaniel Lees
Location: Wellington
Being visible in a world that doesn’t want to see you.

Mister Sunshine
Dir: Eldon Booth
Prod: Alex Lovell
Location: Auckland
Larry Woods is a shoeshine man on a mission to peddle goodwill and cheer; a far cry from his hedonistic days as a member of Auckland’s wealthy elite.

Water for Gold
Dir: Rose Archer
Prod: Sandy Wijetunge
Location: Auckland
An animated conversation with leading legal professor, Jane Kelsey, on how international trade law is leading us to trade water for gold.

How Mr and Mrs Gock Saved the Kumara
Dir: Felicity Morgan-Rhind
Prod: Arani Cuthbert
Location: Auckland
When two young Chinese refugees fall in love in 1955 their passion for each other and the land changes the way New Zealand farms kumara, our iconic indigenous crop.

Aka’ōu: Tātatau in the Cook Islands
Dir: Robert George
Prod: Lucy Cole
Location: Rarotonga
Against the odds an Englishman living with Cystic Fibrosis who has devoted his life to learning the ancient Polynesian art of tātatau (tattoo) and now he must find the right apprentice to continue the tradition, before it’s too late.

The Colourist
Dir: Greg Wood, Peter Alsop
Prod: Declan Cahill
Location: Auckland
A photo colourist from the 1950s picks up the cotton wool one more time to showcase the wonderful aesthetic of a lost art.

A Bonanza Opportunity of Unexpected Depth

A look back on LD 2015 with the Producer of Wilbur Force Veronica Stevenson

Ollie Lucks introduced me to Loading Docs and for that he will always have my thanks. We had been friends for many years and always wanted to work together. This seemed like a perfect opportunity and when our short Wilbur Force officially made it onto the slate of LD2015 things got intense.

An email arrived inviting us to Auckland to meet the nine other LD teams for a two-day immersion in story, distribution, and marketing strategy. The diligent LD team sent us a detailed plan of the weekend including maps, parking, homework, and even a reminder to bring pen and paper. Bless the attention to detail of production teams.


When we met the other teams I was struck by the diversity of storytellers as well as by the stories they were going tell. It was at this point I knew we were part of something that had been very carefully curated.

Over two short, whip cracking days we and the other nine teams were put through our paces by industry experts. Publicity and media strategy from Anna Dean, crowdfunding for our impending Boosted campaign with Anna Jackson, and treatment development with Kathryn Burnett.

The experience of these two days alone was worth the application process.

Maybe you’ve made a film or two and know the juggling, the problem solving, the wrangling and late nights that go with a shoot. Ours was just like that. Complete with snowstorm, shooting our talent in Lycra during ball freezing winds (or so I was told), and pushing the now dead car down the road to get that last shot.




The due date rolled around quickly with long nights for Ollie in the edit suite with the colour grade team from Toybox and sound mix team from Sale St Studios (both provided by LD). Then all at once it was the premiere.


For a director, having 3 minutes of creative freedom is pretty much unheard of unless you’re Orson Wells or you’re in tertiary education. So this was obviously a very special element for Ollie. However, for me, as the producer, that’s not the bit that was remarkable about being a part of Loading Docs.

For me the takers-of-the-cake were the two workshops. The first gave everyone a chance to help develop the other teams’ concepts, and to get insights into your own. After the first workshop their stories disappeared into the black box of production, only to reappear shot and polished on the big screen.

The premiere was the big reveal for everyone – even Ollie and I hadn’t seen the final grade – and it created a special buzz in the theatre.

The second workshop was after delivery, after the premiere, and after I expected anything more from Loading Docs. They’d managed to wrangle a day with Rebecca Howard, the then online content director for the New York Times. I learned more from her about the changing face of the production industry in one day than in weeks of research. The personal contact time she gave us was invaluable to our distribution plan for Wilbur Force.

The support and opportunities kept coming from the LD team. We were given the chance to meet the Director of India’s Daughter, a chilling and rigorous story about Jyoti Singh, her perpetrators, and the attitude towards women in India. I was recently in Delhi and curtains are now illegal on buses because of this case.

Bottom line. I was pretty busy when the Loading Docs opportunity came along with a full time job and several other projects, but I grabbed it with both hands and I’m so very, very glad I did.

The Jump: Meet The Ballsy Creators of Bungee


With a healthy mix of imagination, balls and roughly remembered Newtonian physics, a kiwi bloke jumped off a bridge in 1980 and started what has become a worldwide phenomenon. ‘The Jump’ is an original story of bungee jumping and its unsung creator Chris Sigglekow unearthed by filmmakers Alex Sutherland and Rebekah Kelly. A Great Big Story by our friends at Loading Docs.

via Great Big Story

Dancing in the Dark


Peter Vosper leads a double life, engineer by day, dancing neon robot by night. He leads “No Lights No Lycra,” where dancers lose their inhibitions and cast off their social masks. Our friends at Loading Docs show that life is better when you let it all hang out.

via Great Big Story